Sales
Using insights to guide decisions and support sustainable growth.
Sales
Using insights to guide decisions and support sustainable growth.
Service Overview
Service Overview
The project involved developing a new, value-based sales enablement program and collateral for a high-value subscription service. The primary goal was to improve the sales team's closing rate by 15% and decrease the average sales cycle length by two weeks.
The project involved developing a new, value-based sales enablement program and collateral for a high-value subscription service. The primary goal was to improve the sales team's closing rate by 15% and decrease the average sales cycle length by two weeks.
Creative сhallenges
Creative сhallenges
A significant challenge was shifting the sales narrative from a feature-list comparison to a focus on the measurable Return on Investment (ROI) for the customer. We addressed this by creating a standardized ROI calculator tool and customized business case templates for the sales team to use in presentations.
Another challenge was ensuring the global sales team adopted the new materials consistently across different regions and languages. The solution was a comprehensive training program, including live role-playing and an accessible, centralized digital content hub.
A significant challenge was shifting the sales narrative from a feature-list comparison to a focus on the measurable Return on Investment (ROI) for the customer. We addressed this by creating a standardized ROI calculator tool and customized business case templates for the sales team to use in presentations.
Another challenge was ensuring the global sales team adopted the new materials consistently across different regions and languages. The solution was a comprehensive training program, including live role-playing and an accessible, centralized digital content hub.
User experience focus
User experience focus
This initiative emphasized that effective selling is a user experience, where the 'user' is the prospect whose purchasing journey must be seamless and informative. Six months post-launch, the average closing rate increased by 18%, and the sales cycle reduced by 10 days.
The sales management received positive feedback on the clarity of the new pitch deck and the effectiveness of the ROI tools.
This initiative emphasized that effective selling is a user experience, where the 'user' is the prospect whose purchasing journey must be seamless and informative. Six months post-launch, the average closing rate increased by 18%, and the sales cycle reduced by 10 days.
The sales management received positive feedback on the clarity of the new pitch deck and the effectiveness of the ROI tools.
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Let's Discuss Your
Next Project
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Let's Discuss Your
Next Project
Stay Connected
Join our newsletter for tips, updates, and project highlights—only the good stuff.