Revamped mobile app - Improved user experience and retention rates
Our solution focused on creating a premium, trustworthy, and scalable brand identity.
Revamped mobile app - Improved user experience and retention rates
Our solution focused on creating a premium, trustworthy, and scalable brand identity.
Service:
Web Design
Client:
The Tree
Duration:
2 months
Service:
Web Design
Client:
The Tree
Duration:
2 months
Project Overview
TechPro Solutions, a B2B Software-as-a-Service (SaaS) provider specializing in project management tools, required a comprehensive Rebranding and Content Strategy to appeal to a more enterprise-level client base. The service was Branding and the lasted one month.
The objective was to elevate the brand's perception, articulate the platform's value proposition more clearly, and generate a higher volume of qualified leads through strategic content. The visual overhaul and content plan were designed to position TechPro Solutions as a sophisticated and reliable industry leader
Project Overview
TechPro Solutions, a B2B Software-as-a-Service (SaaS) provider specializing in project management tools, required a comprehensive Rebranding and Content Strategy to appeal to a more enterprise-level client base. The service was Branding and the lasted one month.
The objective was to elevate the brand's perception, articulate the platform's value proposition more clearly, and generate a higher volume of qualified leads through strategic content. The visual overhaul and content plan were designed to position TechPro Solutions as a sophisticated and reliable industry leader
The сhallenges
TechPro Solutions was struggling to transition from servicing small and medium-sized businesses to securing larger enterprise contracts. Their existing branding was generic and lacked the professional authority necessary to instill confidence in large organizations. The website's content was primarily feature-focused, failing to communicate the Return on Investment (ROI) and the strategic business impact the platform offered. This disconnect resulted in prospective enterprise clients viewing the platform as a 'tool' rather than a critical business solution, leading to low lead quality and high marketing costs.
The сhallenges
TechPro Solutions was struggling to transition from servicing small and medium-sized businesses to securing larger enterprise contracts. Their existing branding was generic and lacked the professional authority necessary to instill confidence in large organizations. The website's content was primarily feature-focused, failing to communicate the Return on Investment (ROI) and the strategic business impact the platform offered. This disconnect resulted in prospective enterprise clients viewing the platform as a 'tool' rather than a critical business solution, leading to low lead quality and high marketing costs.
Our Solution
Our solution focused on creating a premium, trustworthy, and scalable brand identity. This involved a new logo, a darker, more professional color scheme, and a completely new style guide. The key component was a strategic content map that shifted the narrative from product features to business outcomes. We developed a series of new thought leadership articles, case studies, and solution pages that directly addressed the operational challenges of large enterprises, positioning the SaaS platform as an essential strategic partner.
Our Solution
Our solution focused on creating a premium, trustworthy, and scalable brand identity. This involved a new logo, a darker, more professional color scheme, and a completely new style guide. The key component was a strategic content map that shifted the narrative from product features to business outcomes. We developed a series of new thought leadership articles, case studies, and solution pages that directly addressed the operational challenges of large enterprises, positioning the SaaS platform as an essential strategic partner.
Results
After the new branding and content strategy launch, TechPro Solutions experienced significant upticks in business metrics:
50% increase in lead-to-opportunity conversion rate driven by higher-quality content.
40% decrease in website bounce rate on key solution pages.
25% increase in inbound leads companies with over 500 employees within the quarter.
Results
After the new branding and content strategy launch, TechPro Solutions experienced significant upticks in business metrics:
50% increase in lead-to-opportunity conversion rate driven by higher-quality content.
40% decrease in website bounce rate on key solution pages.
25% increase in inbound leads companies with over 500 employees within the quarter.
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