Super optimized shipping process - Reduced delivery times by 20%
Our approach involved a complete redesign of the app's information architecture and visual design.
Super optimized shipping process - Reduced delivery times by 20%
Our approach involved a complete redesign of the app's information architecture and visual design.
Service:
SaaS Design
Client:
BSRM
Duration:
4 months
Service:
SaaS Design
Client:
BSRM
Duration:
4 months
Project Overview
Digital Solutions Inc. is a leading provider of financial services through its mobile application. They sought a comprehensive App Feature Enhancement and User Experience (UX) Overhaul to retain their competitive edge and align their mobile experience with industry best practices.
The project spanned two months and aimed to introduce several highly requested features, improve the overall user flow, the interface. The key focus complex financial tasks into simple, intuitive interactions, specifically targeting increased feature and user satisfaction.
Project Overview
Digital Solutions Inc. is a leading provider of financial services through its mobile application. They sought a comprehensive App Feature Enhancement and User Experience (UX) Overhaul to retain their competitive edge and align their mobile experience with industry best practices.
The project spanned two months and aimed to introduce several highly requested features, improve the overall user flow, the interface. The key focus complex financial tasks into simple, intuitive interactions, specifically targeting increased feature and user satisfaction.
The сhallenges
The Digital Solutions Inc. mobile app faced several significant challenges. While the core functionality was strong, the interface had become dated, resulting in a steep learning curve for new users. Crucially, key features were buried deep within the navigation, leading to low adoption rates for valuable tools. The existing information architecture was inconsistent, causing frustration and frequent support calls regarding simple processes. Digital Solutions Inc. needed a cohesive, modern, and easily navigable app to reduce support load and ensure users could efficiently leverage all the available financial services.
The сhallenges
The Digital Solutions Inc. mobile app faced several significant challenges. While the core functionality was strong, the interface had become dated, resulting in a steep learning curve for new users. Crucially, key features were buried deep within the navigation, leading to low adoption rates for valuable tools. The existing information architecture was inconsistent, causing frustration and frequent support calls regarding simple processes. Digital Solutions Inc. needed a cohesive, modern, and easily navigable app to reduce support load and ensure users could efficiently leverage all the available financial services.
Our Solution
Our approach involved a complete redesign of the app's information architecture and visual design. We began with in-depth user research, including user interviews and A/B testing, to identify pain points and prioritize feature placement. The solution included a simplified bottom navigation bar, a refreshed color palette, and a focus on micro-interactions to provide instant feedback and a more responsive feel. We implemented a new 'Quick Actions' dashboard for immediate access to the most-used features (e.g., transfers and bill pay), directly addressing the low feature adoption challenge.
Our Solution
Our approach involved a complete redesign of the app's information architecture and visual design. We began with in-depth user research, including user interviews and A/B testing, to identify pain points and prioritize feature placement. The solution included a simplified bottom navigation bar, a refreshed color palette, and a focus on micro-interactions to provide instant feedback and a more responsive feel. We implemented a new 'Quick Actions' dashboard for immediate access to the most-used features (e.g., transfers and bill pay), directly addressing the low feature adoption challenge.
Results
Following the launch of the enhanced app, Digital Solutions Inc. realized substantial improvements:
35% increase in daily active users (DAU) within the first four weeks.
45% increase in the usage of the newly promoted 'Investment Tracker' feature.
15% decrease in app-related support inquiries to the simplified user flow.
Results
Following the launch of the enhanced app, Digital Solutions Inc. realized substantial improvements:
35% increase in daily active users (DAU) within the first four weeks.
45% increase in the usage of the newly promoted 'Investment Tracker' feature.
15% decrease in app-related support inquiries to the simplified user flow.
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