Marketing
Elevating brands with storytelling to grow authentically and strategically.
Marketing
Elevating brands with storytelling to grow authentically and strategically.
Service Overview
Service Overview
The service involved developing and executing a full-funnel digital marketing campaign for a new B2B FinTech product launch. The objective was to generate high-quality leads and achieve a target Cost Per Acquisition (CPA) of less than $\$500$ within the first quarter11.
The service involved developing and executing a full-funnel digital marketing campaign for a new B2B FinTech product launch. The objective was to generate high-quality leads and achieve a target Cost Per Acquisition (CPA) of less than $\$500$ within the first quarter11.
Creative сhallenges
Creative сhallenges
One major challenge was differentiating the new product in a saturated market dominated by established, large competitors. We achieved this by focusing the campaign messaging on a unique value proposition: regulatory compliance automation.
Another challenge was creating engaging content that could appeal to both executive decision-makers and technical compliance officers. The team developed a mix of high-level, thought-leadership whitepapers and detailed, platform-specific demo videos to address both audiences.
One major challenge was differentiating the new product in a saturated market dominated by established, large competitors. We achieved this by focusing the campaign messaging on a unique value proposition: regulatory compliance automation.
Another challenge was creating engaging content that could appeal to both executive decision-makers and technical compliance officers. The team developed a mix of high-level, thought-leadership whitepapers and detailed, platform-specific demo videos to address both audiences.
User experience focus
User experience focus
The project reinforced the importance of content personalization, ensuring that marketing assets directly address the specific pain points of different buyer personas. The campaign launch exceeded initial lead generation targets by 20% and maintained an average CPA of $\$450$, beating the target17.
The client noted the positive feedback from sales on the high quality and conversion rate of the generated leads.
The project reinforced the importance of content personalization, ensuring that marketing assets directly address the specific pain points of different buyer personas. The campaign launch exceeded initial lead generation targets by 20% and maintained an average CPA of $\$450$, beating the target17.
The client noted the positive feedback from sales on the high quality and conversion rate of the generated leads.
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Next Project
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